Sales Performance Diagnostic
Where is execution costing you revenue?
Take this 90-second diagnostic to get a personalized summary of where your team's gaps are and how to close them using science-based practice.
Your summary
Here’s your summary
Not all practice is created equal.
If it were, performance and experience would be simply and directly correlated: the longer someone sold, the better they would get. Yet that is not the whole story.
Practice has to be spaced. You cannot do it all at once, in an event, or a half hour of coaching once a week. Even a few minutes with far greater frequency will do far more to change behavior. It has to be hard: truly difficult, or it will not result in new connections. And it has to be varied. Doing the same practice the same way over and over will not build the deep, flexible skill that works in all the different ways live conversations demand.
In other words, practice is not just practice, or we would all be extremely rich members of President’s Club. This science is 40 years old. Sales has been slow to adopt it, partly because only the advent of AI made scaling feasible, though that does not explain how a field requiring so much personal expertise has left so many tools for developing it on the table. Time to put those tools to work.
Ebbinghaus (1885/1913). Memory: A Contribution to Experimental Psychology. The original forgetting curve; establishes why untrained memory decays ~70% within 30 days.
Cepeda et al. (2006). Distributed practice in verbal recall tasks. Psychological Bulletin. [paywall] Foundational meta-analytic case for spaced practice (g = 0.40–0.70). doi.org/10.1037/0033-2909.132.3.354
Cepeda et al. (2008). Spacing effects in learning: A temporal ridgeline of optimal retention. Identifies optimal intervals between practice sessions.
Rowland (2014). The effect of testing versus restudy on retention. [paywall] 159 studies confirming retrieval practice outperforms re-reading by a large margin.
Brunmair & Richter (2019). Similarity matters: A meta-analysis of interleaved learning. [paywall] 54 studies; interleaved practice outperforms blocked repetition (g = 0.42). doi.org/10.1037/bul0000209
Kulik & Fletcher (2016). Effectiveness of intelligent tutoring systems. 50 studies; adaptive instruction outperforms conventional methods by g = 0.66.
Wisniewski, Zierer & Hattie (2020). The power of feedback revisited. 435 studies; specific corrective feedback drives learning, evaluative scores alone do not.
This is a start. To get the full picture of where your team is losing ground and what kinds of support will move the needle most, we need to have a conversation.
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